The INBO Blog

Is Your Direct Primary Care Website Secure? Why It Matters and How to Make the Fix

Written by Kami Miller posted in DPC, Online Security, Direct Primary Care



We recently surveyed more than 700 DPC provider sites nationwide and found that only 1 in 5— a mere 20%had a secure front-facing public website. Find out why this matters and how to make the fix, if you're in the 80% who need to take action. 

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How To Get Landscaping Leads: Landscaper's Easy Guide to Houzz

Written by Emily Donahue posted in Landscape Marketing, houzz

Learn how to get quality landscaping leads now with Houzz.

Houzz now has over 40 million users. Tapping into this network would be beneficial to any landscaping business - big or small, new or well established.

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How to Incorporate Content in Landscape Marketing

Written by Ken Cordes posted in Marketing, Local SEO, Blogging, SEO, Landscape Marketing

As a landscaper, you know that word-of-mouth recommendations play a big role in generating new clients, but you should be aware that your Internet presence plays an equally heavy role.

If you care about generating good prospects online, your online landscape marketing needs to be able to pull its weight. Fortunately, there's a strategy to that.

In this post, we'll talk about the benefits of content marketing for landscapers.  And in subsequent posts, we'll talk about additional landscape marketing tips to help you get on track. 

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Top Benefits of a Local SEO Strategy

Written by Ken Cordes posted in Local SEO


Do you worry that you are missing opportunities to connect with prospects because you don't know enough about the benefits of local SEO?

Trust me, you're not alone. With the speed at which information technology continues to roll out, keeping up with "the latest and greatest" developments in Web marketing is a full time job - one that most people don't have time for!

Well, the good news is that SEO targeted at your geographic region (your city, your state, etc.)  is not that hard to implement.

Reasons for your needing to know  a little more about the topic in the first place are very unsurprising:

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7 Tips to Improve Local SEO with your Blog

Written by Ken Cordes posted in Local SEO


Your blog posts can give you a huge - and I do mean HUGE - surge in getting found  in local Orlando searches - or for whatever search location you are trying to optimize for.

But do you know how to write with local Orlando SEO-specific terms?

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Improve ROI with Email Marketing Automation

Written by Ken Cordes posted in Marketing, Automation

An Overview of the Who, What, When, Why and How of Email Marketing Automation

(Not necessarily in that order!)

Nearly everyone who interacts with customers and leads in the digital domain has heard of marketing automation, which is not to say that everyone understands exactly what that is or what it all does. Today we're going to briefly answer the following questions specifically about email marketing automation:

  • What is email automation?
  • Who can benefit from email automation, why use it and when?
  • How to get started with the automation process.
Let's dig in and clear away the cobwebs to help you figure out how to maximize your sales using automated marketing techniques.
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How to Keyword Blog Posts for Powerful Results

Written by Ken Cordes posted in Marketing, Blogging, SEO, Keywords


Keyword Blog Posts Correctly and You Will DEFINITELY Reap Rewards!

If you've done any research into online marketing, odds are that you've repeatedly read that you should keyword blog posts - you know, the ones that you should be writing regularly (if you want to first attract and then convert prospects into customers).  

The question that remains, then, is how do you know that you're inserting those keywords in the right spots — the places that search engines will first look for and then reward by giving some weight to your efforts? Read on to find out!

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5 Key Elements to Writing Effective Emails

Written by Ken Cordes posted in Marketing

Writing Effective Emails Can Produce a 38-to-1 ROI!

So What are You Waiting For?

We won't kid you: Learning about writing effective emails for your email marketing efforts takes time, commitment, experimentation and a desire to excel in the medium. That said, it tops the list of cost-effective ways to earn new clients and to resell to current or past clients. 

While no one can master email marketing in a session, a week or even a few months, that's no reason not to start getting acquainted with this branch of digital marketing. Worst case: We'd hope that you'd learn enough to better help your marketing agency brainstorm some winning email campaigns, and; best case, you might begin to lay the foundation for incorporating this virtually free form of digital marketing into your personal marketing arsenal. 

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How to Boost you local SEO from your "Contact Us" page

Written by Ken Cordes posted in Local SEO

Ensuring that your Website's "Contact" and "About Us" page is doing all it can do to get you found in local SEO searches should be a fairly simple task. Take 10 or 20 minutes now, follow along, and make sure your Website is delivering all it can be.

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How to Get More Traffic With Better Blog Titles.

Written by Ken Cordes posted in Marketing, Blogging

Do You Know How to Master the Headline to Attract Traffic?

You can spend all the time in the world writing or curating valuable content for your blog, but unless someone clicks the link to read your post, you might as well be broadscasting by megaphone in the middle of a desert.  

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